Search Engine Optimisation | Website Optimisation | SEO Marketing

Your website is a crucial asset to the business, but only if you make it work for you. Websites can cost anything from a few hundred pounds, to tens of thousands, but no matter what you spend, if they can?t be found by people searching the internet, then all that money could be wasted.

It is imperative that when designing and building a website, certain key requirements are addressed from an SEO perspective. They fall into two categories, On-page and Off-page SEO. Kerboom SEO provides consultancy services for both on and off-page content. A crucial and invaluable element of the advice that we provide, is on how best to optimise your website so that you can be found by your target audience. It can be easy to optimise websites for keywords that no-body else is using, which is great if those keywords provide you with the correct profile of visitor. However, it is often the case that websites are optimised for all the wrong keywords. Common mistakes include targeting keywords that are too competitive for them to achieve any presence against, in the search engines. Page one is the only place to be on any of the websites. So if you are not there, you are probably wasting your money. Other mistakes include the targeting of keywords that are not being searched for. This is always a favourite for some of the less scrupulous or talented SEO companies. They pick a keyword that looks like it has a relevance to your business, but in actual fact, no-one is actually searching for it. Other than the client and the SEO company that is. So when they demonstrate that you are number one, it looks good, but has no value what so ever. Whenever we engage with a customer, we provide full traffic statistics in advance for the keywords that we intend to use for our customers, and full analytics once they are being used. Therefore the benefits of any SEO campaign can be fully tracked and a return on investment calculated. We don?t want you to do anything that doesn?t provide some tangeable form of return for your investment.